AutomagicWP vs Direct2App

AutomagicWP distributes WordPress plugins and themes. Upload a release once, connected sites update on their own through WordPress's native update mechanism. No logging into individual wp-admin dashboards.

The workflow it replaces: finish a build, package a ZIP, log into each client's site, upload it, confirm you want to replace the existing version, reactivate, next site. Once a year, fine. Once a month across twenty sites, not fine.

Releases track changelogs and PHP requirements. Plugin pages support icons, banners, and screenshots, so wp-admin looks like a proper product listing.

For automation: push a GitHub tag, the release ships. Need to integrate updates into your own tooling? There's a REST API. A Composer package hooks into native WordPress update checks on the client side.

Built for agencies managing client portfolios, solo devs tired of the ZIP loop, and anyone distributing a premium plugin or theme who wants distribution without a full commerce platform attached.

Direct2App helps you quickly find and review the best SaaS and AI tools for your business—all in one place. Spend less time researching and more time building.