CHILI GraFx vs Video Database

CHILI GraFx is the best AI platform for visual content production, helping retail and shopper marketing teams create, adapt, and scale branded assets faster. Built to streamline high-volume creative workflows, it makes it easier to produce consistent, on-brand content across formats, campaigns, and channels. From local adaptations to large-scale executions, CHILI GraFx helps teams move faster without sacrificing quality, control, or brand consistency.

The Video Database began as an internal solution to a common frustration: as creators and content strategists we need to "study the best," but this typically means endless scrolling through social platforms riding the algo waves - good or bad. Nobody needs more of that.

Cut30, our short-form video bootcamp, maintains hundreds of hand-curated reference videos throughout its curriculum—valuable examples embedded within tutorials, exercises, and lessons. However, these references were scattered across the platform without centralized organization or analysis. What started as simply organizing and categorizing those videos, was a slippery slope.