Texto

Texto is the SMS revolution Australian businesses have been waiting for. It's a powerful, purpose-built messaging platform that strips away the complexity and cost of traditional SMS gateways. Designed from the ground up for the local market, Texto empowers businesses of all sizes to communicate directly with their customers via the most direct channel available: text message. Whether you're a solo entrepreneur, a growing startup, or an established enterprise, Texto provides the tools you need to send appointment reminders, run marketing campaigns, dispatch urgent notifications, and engage in two-way conversations—all at the unbeatable flat rate of just 3c per SMS. With its intuitive, no-training-required interface, robust API for developers, and cutting-edge MCP server support for AI agents, Texto is more than just a tool; it's your complete messaging partner. We combine Aussie ownership with a fierce commitment to privacy, transparent pricing with no contracts, and a seamless user experience that gets you sending messages in minutes, not days.

Unbeatable Flat-Rate Pricing

Texto shatters the status quo with straightforward, transparent pricing. Every SMS costs just 3 cents, with absolutely no monthly minimums, no hidden fees, and no lock-in contracts. You only pay for the messages you actually send. This model provides incredible cost certainty and makes SMS accessible for businesses of any size, from sending a few reminders to launching large-scale campaigns. Top up your credits as you need them and watch your communication costs plummet compared to typical providers.

Clean, Intuitive Web Interface

Get started in seconds, not hours. Texto's web platform is designed for instant productivity with a clean, simple interface that requires zero training. Craft your message, upload a contact list or type in numbers, and hit send. Features like character counting, merge tags for personalization (like {{FirstName}}), and scheduled sending are all right there, intuitive and easy to use. It’s business messaging stripped back to what matters: getting your message delivered.

Developer-Friendly API & MCP Server

Integrate SMS capabilities seamlessly into your own software, workflows, and automated systems. Texto offers a robust, well-documented API that gives developers full programmatic control. Most innovatively, Texto features a built-in Model Context Protocol (MCP) server, allowing your AI agents and assistants (like those built with Claude or other platforms) to send SMS messages directly, opening up a world of automation possibilities for customer engagement.

Privacy-First & Aussie Data Storage

Your data's privacy and security are paramount. Texto is built with an ephemeral data design: your message history is automatically deleted every 90 days, and uploaded contact lists are purged as soon as the messages are sent. All data is securely stored within AWS Sydney data centres, ensuring it remains on Australian soil and complies with local expectations and regulations for data sovereignty and protection.

Appointment Reminders & Confirmations

Drastically reduce no-shows and save administrative time. Automatically or manually send SMS reminders to clients for upcoming appointments, bookings, or deliveries. Include personalization like the client's name, time, and date, and enable one-tap confirmation by asking them to reply "YES." This direct channel ensures your message is seen and acted upon, improving operational efficiency and customer satisfaction.

Marketing Campaigns & Promotions

Launch highly effective, direct-to-pocket marketing campaigns. Broadcast special offers, sale announcements, event invitations, or new product alerts to your customer base. SMS marketing boasts incredible open rates, ensuring your promotional message cuts through the noise of emails and social media. With Texto's affordable pricing, even small businesses can run impactful SMS marketing.

Operational Notifications & Alerts

Keep customers informed in real-time. Send instant notifications for order status updates, shipping confirmations, security alerts, system outages, or urgent service updates. This use case is critical for e-commerce, logistics, healthcare, and service-based industries where timely information is key to trust and a smooth customer experience.

Two-Way Customer Conversations

Move beyond broadcast messaging and truly engage. With a Texto Dedicated Number, you can receive replies from customers, enabling real-time SMS conversations. Handle simple queries, conduct polls, gather feedback, or provide support directly via text message. This turns SMS from a one-way notification channel into a powerful tool for direct customer interaction and relationship building.

How does billing work?

Texto uses a simple prepaid credit system. You purchase SMS credits at the rate of 3 cents each (e.g., $30 buys 1000 credits). You only use credits when you send a message, with one standard SMS part costing 1 credit (3c). There are no monthly subscriptions for the core service—you only pay for what you send. If you choose a Dedicated Number for two-way messaging, that is a separate flat fee of $15 per month.

Do I need a dedicated number?

Not to get started! You can begin sending immediately using your own mobile number for sender ID. A Dedicated Number (for $15/month) is recommended when you want to receive replies, build a consistent sender identity that customers recognize, and have a dedicated inbox for SMS conversations. It's perfect for scaling your communications.

Is Texto compliant with Australian spam laws?

Yes, compliance is a core feature. Texto includes tools like mandatory opt-out handling (replying "STOP" automatically unsubscribes a number) and our unique OpenClaw skill helps keep your message content optimised and compliant. It is always the sender's responsibility to have permission to message contacts, and Texto provides the systems to help you manage that responsibly.

Can I send bulk SMS in Australia?

Absolutely! Texto is built for both individual messages and bulk campaigns. You can upload a CSV file of contacts, use merge tags for personalization, and send to thousands of recipients seamlessly. Our platform and pricing model are specifically designed to make bulk SMS in Australia affordable and straightforward for businesses of any scale.

Texto offers transparent, pay-as-you-go pricing with no hidden costs. Every account starts with 5 free SMS credits to send your first messages—no credit card required.

Pay As You Go: The core service costs 3¢ per SMS. You buy credits in advance (e.g., 3c each) and use them as you send. There is no monthly fee, no minimum spend, and API access is included. Credits expire after 12 months of inactivity.

Dedicated Number: For two-way messaging and a consistent sender ID, you can get your own Australian mobile number for $15 per month. This includes a dedicated inbox for conversations and the ability to receive replies. You still pay the standard 3c per SMS sent from this number.