SponsorRadar

Welcome to the new era of YouTube sponsorship discovery. SponsorRadar is the ultimate intelligence platform that transforms how creators, brands, and managers find and secure partnerships. We've built the most comprehensive, real-time database of YouTube sponsorships, tracking over 971,000 deals across 65,000+ brands and channels. Stop the endless guessing and cold pitching. Our platform gives you the exact data you need: see which brands are actively sponsoring creators in your niche, understand their deal patterns, and research any channel's complete sponsorship history. Whether you're a creator with 10K or 10M subscribers, a brand looking to invest wisely, or a manager building a roster, SponsorRadar provides the actionable insights to move from discovery to deal. Connect your channel, get matched with perfect brand partners, generate a professional media kit in one click, and launch personalized outreach—all in one powerful platform designed to put the multi-billion dollar creator economy within your reach.

The YouTube Sponsorship Database

At the heart of SponsorRadar is our massive, living database. We track over 971,000 real sponsorships from 65,000+ brands and channels, with data updated daily. You can browse detailed profiles for every brand, see their complete sponsorship history, which specific creators they've worked with, and identify their typical deal patterns. This isn't estimated data—it's verified intel from actual sponsored videos, giving you a crystal-clear view of the entire sponsorship landscape.

Channel & Brand Research Tools

Go beyond surface-level searches. Our Channel Directory lets you dissect any creator's sponsorship portfolio to see every brand that has sponsored them, how often, and in which specific videos. Conversely, our Brand Directory allows you to research any company's activity across YouTube. This dual research capability is perfect for identifying warm leads, analyzing competitor strategies, and understanding what sponsorship success looks like in your category.

AI-Powered Match & Media Kit Generator

Stop manual research. Simply connect your YouTube channel, and our system analyzes your content, audience, and niche to surface brands that are already sponsoring creators strikingly similar to you. Then, with one click, generate a stunning, professional media kit automatically populated with your real analytics, audience demographics, and a data-driven rate card, saving you hours of design work and making you look instantly credible to brands.

Integrated Outreach & Pipeline Management

Close the loop from discovery to deal directly within SponsorRadar. Once you've identified your ideal brand matches, use our tools to craft personalized pitch emails using real data points (e.g., "I noticed you sponsor X creator..."). You can send outreach directly and track all your communications, responses, and deal stages in a unified pipeline manager, ensuring no opportunity falls through the cracks.

For YouTube Creators Seeking Sponsorships

Creators of all sizes use SponsorRadar to cut through the noise and find paying brands. By discovering companies already investing in channels like theirs, creators can build targeted prospect lists with high intent. The platform helps them craft compelling, data-backed pitches and present themselves professionally with auto-generated media kits, dramatically increasing their response and conversion rates for sponsorship deals.

For Brands & Marketing Agencies

Brands and their agencies leverage SponsorRadar for competitive intelligence and creator discovery. They can research which creators their competitors are sponsoring, identify key players in their target niches (like gaming, tech, or finance), and analyze sponsorship trends to optimize their own campaign strategies and budget allocation for maximum ROI in the creator space.

For Talent Managers & MCNs

Talent managers and Multi-Channel Networks use SponsorRadar to efficiently scout for opportunities across their entire roster of creators. The platform allows them to manage multiple creator profiles, monitor the broader sponsorship landscape for emerging trends and brands, and streamline the outreach process, making their business development efforts more scalable and data-driven.

For Market Research & Trend Analysis

Analysts, journalists, and industry professionals utilize SponsorRadar's vast dataset to understand the dynamics of the creator economy. They can track spending patterns, identify which brand categories are most active, spot rising creator stars based on brand interest, and generate insights into the multi-billion dollar YouTube sponsorship market.

How accurate and up-to-date is the sponsorship data?

Our data is sourced directly from YouTube and is updated daily. We track publicly disclosed sponsorships in video descriptions and in-video promotions, verifying over 971,000 real deals. This ensures you are seeing an accurate, current picture of which brands are actively spending money on YouTube creator partnerships.

What if I'm a small creator with a niche audience?

SponsorRadar is built for creators at every stage. Our matching algorithm specializes in finding brands that sponsor channels similar to yours, not just the giant influencers. By focusing on your specific niche—whether it's travel, personal finance, or a unique hobby—you can discover relevant brands that value engaged, targeted communities over raw subscriber count.

Can I see how much brands are paying for sponsorships?

While we track the volume and frequency of deals, exact financial terms are private between creators and brands. However, SponsorRadar provides powerful insights into typical deal patterns, such as which brand works with channels of your size and niche. Our media kit generator also helps you create a data-informed rate card to guide your negotiations.

How does the media kit generator work?

Once you connect your YouTube channel, our system automatically pulls your public analytics, subscriber count, and video performance. It then formats this data, along with audience demographics you provide, into a sleek, professional, and customizable media kit template. This gives you a polished, one-page document to send to brands, showcasing your value proposition instantly.